Inside every formula

Every active, every dose, in plain language.

We print the exact dose of every ingredient on the label, no proprietary blends. Here is what each active is, why it sits at the amount it does, and which formula carries it.

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KSM-66 Ashwagandha

Vegetarian
Dose per serving
300mg
What it is
A full-spectrum root extract of ashwagandha (Withania somnifera), the most clinically studied form of this adaptogen, used to support the body through everyday stress.
Why this dose
Each capsule carries 300mg, and that is the figure on the label. Most published human trials on KSM-66 use 600mg a day, so a single capsule is half that daily amount. We print what is in the capsule, not the number from the studies.
In Stress Relief · ₹1,499

Elemental Magnesium

Vegetarian
Dose per serving
300mg
What it is
Magnesium is a mineral most Indian diets fall short on. The label figure is elemental magnesium, the amount your body actually absorbs, not the heavier compound weight.
Why this dose
300mg of elemental magnesium is a meaningful daily top-up that pairs with ashwagandha to support calm and restful sleep, while staying comfortably within everyday intake levels.
In Stress Relief · ₹1,499

Vegan Algal Omega-3 (EPA + DHA)

Vegan
Dose per serving
Per label
What it is
EPA and DHA omega-3 fatty acids grown from marine algae, the same source fish get theirs from, so you skip the fish entirely. No fishy aftertaste, fully plant-based.
Why this dose
Algal omega-3 raises blood omega-3 levels as effectively as fish oil at matched doses. The exact EPA and DHA split is printed on the pack so you can see what you are getting.
In Plant Power Omega · ₹1,799

Resveratrol

Vegetarian
Dose per serving
Per label
What it is
A plant polyphenol antioxidant found naturally in grapes and berries. Antioxidants help the body neutralise everyday free-radical load.
Why this dose
We list resveratrol as an antioxidant only. Oral human skin data is still thin, so we make no skin percentage claims, just the honest antioxidant role at the dose printed on the label.
In Radiant Glow · ₹1,499

Multivitamin blend

Vegetarian
Dose per serving
Full panel on the label
What it is
A broad daily base of nine vitamins with Co-Q10, ginseng and alpha lipoic acid, each listed on the pack with the quantity the label prints.
Why this dose
Each vitamin and mineral is listed individually with its amount on the pack. We do not hide anything inside a single proprietary number.
In All-Day Active · ₹1,399

Co-Q10

Vegetarian
Dose per serving
Full panel on the label
What it is
Coenzyme Q10, a compound your cells use to produce energy. Levels naturally taper with age.
Why this dose
Co-Q10 is included alongside the multivitamin to support everyday energy. The amount is printed on the label, not buried in a blend.
In All-Day Active · ₹1,399

Ginseng

Vegetarian
Dose per serving
Full panel on the label
What it is
Ginseng, a traditional adaptogenic root used to support stamina and everyday alertness.
Why this dose
Ginseng rounds out the energy formula. As with every active here, its amount is listed on the pack so there is nothing hidden.
In All-Day Active · ₹1,399

*Based on published human clinical research on the key active ingredient at studied doses. Up to reflects the best result observed in those studies; individual results vary and are not guaranteed. This is a food supplement, not a medicine, and is not intended to diagnose, treat, cure or prevent any disease.

Nothing hidden

No proprietary blends. Every printed quantity, shown.

If you want a deeper look at any active or the right dose for you, ask a real person. We will point you to one formula and the routine around it.