Healthy Manushya, what we have built

Proposal page built and deployed with a comment thread so Arun could review it inline. Market research and handover notes written up. A short brief prepared for the first meeting.

Partnership and pricing page built, then repositioned around what the business actually is: a pan-India supplements push standing on the existing diet-plan client base.

Internal playbook written. The plan was deliberately reframed to website first: build the thing that converts, then spend on campaigns. Spending before the site converts wastes the budget.

The Shopify store was rebuilt from a stock theme into a real brand. New hero, product photography pipeline, the formulary shop layout, and clickable FSSAI proof that anyone can verify. Accessibility and speed were taken to the platform ceiling, and the generic template tells were stripped out. Forty two separate changes in one day.

Fixed the hero breaking into one word per line on wide screens, an invisible dark-on-dark footer, and an unstyled link on the founder block.

Introduced proper versioning so every deploy is tagged and reversible. Cleared the launch blockers, published the first refund, shipping and terms pages, polished the product page, and cut a launch candidate.

Homepage and product page rebuilt to the new clinical modern direction. Cart gained address saving and live PIN-code deliverability. Collection page, richer footer and FAQ structured data added.

Subscribe and save built. A customer dashboard so buyers can see their own progress. An internal ops dashboard on Vercel reading live Shopify data. Every product got its own real content instead of shared copy. Search and a recovery 404 added, since the store had no search at all.

Navigation rebuilt. Customer login and a guest order tracker. Research-backed benefit claims with their disclaimers. Bundles and concern-first positioning.

Product image zoom, clearer value framing on the 90-day pack, and homepage A/B testing that automatically shifts traffic toward whichever version performs better.

Four concern landing pages for ads, plus FAQ and Ingredients. The visual direction moved away from the Ayurvedic look toward something modern, scroll animations added, rotating product banners on the first fold, the ecosystem story and Our Story page, and Instagram connected.

New hero headline and subheading from Arun, and his real refund, delivery and damaged-parcel policies published.

Hero and banner redesigned again to remove the last of the Ayurvedic feel, with a new generated background image.

Source tracking added so every order records where it came from. Retention automation and lead capture built. The free diet plan offer removed across the whole site.

The diet plan became nutritionist-designed value included with the order, rather than a giveaway.

New search title and description, all remaining Ayurvedic wording removed, and paste-in slots built for Meta Pixel, Google Analytics, Google Ads and Search Console.

Found and fixed an invisible layer that was making the entire site unclickable. Also discovered that earlier deploys had silently skipped 27 files, including the ad tracking code, which had never actually gone live. The site was then repositioned around the accountability system, and a mobile header bug that pushed the cart and menu off the screen was fixed. Terms of service and contact information were published.

Five customer personas walked the site end to end. Their findings were fixed: Cash on Delivery had been silently blocked on the expensive bundles, the guarantee link went nowhere, the contact page could not be reached, and GST was never mentioned at the point of payment.

Weight loss added and the consultation page built for the sales team. Two real customer video stories put live. A full mobile pass with visual checks at real phone size. The 90-day guarantee documented properly. The WhatsApp number, wrong in 27 places, corrected. Eighteen ad creatives finished, and this build log.

The site was reading heavy and machine-made, so two things changed. The deep green was lightened across every section and the hero stopped burying its own photograph, which let light back into the page. Headings moved onto a proper display typeface instead of the same thin sans used for body text, and the glass badge above the headline was replaced with a plain rule and label. Separately, four reviewers measured every page at phone and desktop size. That found a hidden sideways scroll on phones, a popup sitting on top of the Add to cart button, a menu whose last items could not be reached on smaller phones, headings squeezed into a third of the space they had, and twenty three other spacing faults. All fixed. Tapping the bag when it is empty now opens the bag with a Shop button, instead of quietly scrolling you elsewhere.

Checkout, the thank-you page and the sign-in page were running on Shopify's plain defaults: no logo, blue buttons, white everywhere. All three now carry the logo, the brand green and the cream background, and every customer email (order confirmation, shipping updates) carries the logo and green buttons too. A one-rupee end-to-end test found a real bug: the subscription discount could push a tiny order below the payment gateway's one-rupee minimum, which failed with a generic error. Root-caused, understood, and impossible on real prices. A ten-rupee live order then went through cleanly: payment, thank-you page, notifications on two phones. The help popup switched from asking for email to asking for a WhatsApp number, with a binding one-conversation, no-lists promise, so the team can actually reach people. Meta Events Manager confirmed the full tracking funnel live with purchases recorded, testimonial consents came in, and pack weights were confirmed. One item left before ads: verifying the sender email address.

Seven leading supplement brands were torn down section by section (OZiva, Wellbeing Nutrition, Traya, The Whole Truth, Man Matters, What's Up Wellness and AG1) and the homepage was rebuilt on what actually repeats across them. It now opens light with the product photograph and one clear promise, runs a ticker of verifiable facts, lets people start from the thing they want to fix, and shows all four formulas as proper product cards with per-day pricing and instant add to cart. The system gets numbered steps, there is a plain section on who should not buy, ingredients appear as macro food photography, and a table prices what assembling the same system yourself would cost. Nine new photographs were produced for it. Two build bugs were caught on live screenshots and fixed within minutes.

The eight ad landing pages were rebuilt to the anatomy the winning Indian brands actually use: a narrow phone-first column, edge-to-edge product photo, dense price card with per-day chip, proof grid, dark numbered how-it-works, ingredient rows, an us-versus-typical comparison table and a buy bar that never leaves the screen. A real consented member story sits on the stress page, verbatim. The homepage system and honesty sections got the same denser treatment and the duplicate ticker band was removed. All eighteen raw testimonial recordings now live at /pages/testimonials exactly as recorded, poster-first so the page stays fast, one playing at a time; the one video featuring a minor stays off the site deliberately. Five test agents then went through every page on desktop and phone: the full buy path to checkout, the subscription flow with its discount applying, the weight loss call-back form, every video URL. Four small copy and tracking faults they caught were fixed the same hour.

The team can now pick which homepage everyone sees from theme settings: the A/B test, the classic dark one, or the new rebuild; forced choices stay out of the test's data. A second agent sweep went bug hunting and came back useful: on the new homepage three navigation links and the Subscribe button scrolled nowhere because their targets lived in the hidden variant, fixed with a router that finds the visible section on either version. The pincode checker can no longer hang on a bad connection. The checkout no longer pre-ticks the marketing consent box, the terms of service had four literal LINK placeholders where policy references should be, now filled in, and the sales toast only shows orders from the last three days so the store never advertises its own quiet spell. The subscription choice now explains itself in the cart, the product page opens with a link to the real stories instead of an apology about reviews, and phones get a persistent buy bar on product pages.

Akash delivered the official product photography: thirty-seven images across the four formulas, with front and back bottle shots, nutrition label close-ups, benefit and comparison graphics, ingredient art and lifestyle frames. All four product galleries were rebuilt with them in a deliberate order: pack shot first, then benefits, the nutrition label, and the rest. Every product page now shows the real bottle a customer will receive.